Director of Marketing
Michelle Rodwell was appointed Director of Marketing for Initial Tropical Plants North America in 2005. She brings 20 years marketing expertise in brand building, direct marketing, internet marketing, web site development, lead generation, market research, promotions and telemarketing. Ms. Rodwell is charged with defining and leading the marketing and PR for the company.
Over the course of her career, she has held a variety of leadership positions on the client and agency side in creative, production, account management, marketing and product development. Ms. Rodwell’s diverse combination of talents allows her to comfortably wear many hats as the Director of Marketing for Initial Tropical Plants. Ms. Rodwell began her career in Chicago after graduating from the Art Institute of Philadelphia.